Live Webinar on July 2, 2025

Beyond the Bubbles: Optimizing Foam and Lather in Cosmetics

Join us for this live webinar exploring how cutting-edge foam analysis and surface science are transforming the formulation of personal care and cosmetic products. Foam characteristics and rheological properties play a critical role in user experience and product performance.

dfa100_lab_2048x1152

 

What we are discussing

In this session, experts will demonstrate how precise measurement techniques and surface property analysis can be leveraged to enhance product quality, improve consumer appeal, and reduce development cycles.

Whether you’re formulating shampoos, facial cleansers, shaving foams, or body washes, this webinar will provide actionable insights into optimizing lather characteristics to meet evolving customer expectations and industry regulations. Discover how to go beyond aesthetics and build scientifically validated formulations that deliver both performance and satisfaction.

Speakers

KP Ananth

Dr. K.P. Ananth is a professor at the University of Cincinnati. Ananth obtained his B. Tech from Indian Institute of Technology in Mumbai in 1974. He obtained his MS and D. Eng. Sci. degrees in 1976 and 1980 respectively from Columbia University in New York, specializing in surfactants and colloids. After retiring from Unilever in 2016, Ananth joined the College of Pharmacy as a professor and director of their Cosmetic Science programs.

kruss-uk-mellor-andrew-formal-circle-1000x1000px

Dr. Andrew Mellor obtained an engineering doctorate in surface and interfacial physics/chemistry from the London Centre for Nanotechnology (UCL) and currently serves as an Application Market Manager to our worldwide customer network.

Live Webinar

Register now to learn how how surface science and foam analysis gives you critical data to achieve optimal foam and lather.

Date: Wednesday, July 2, 2025

Time: 11 AM EDT | 5 PM CEST | 3 PM UTC

Can't make the date? Register to receive the recording after the webinar.

 

Register now for the webinar